The operating system for human movement

We don't track movement. We solve it.

Predict injury. End pain. Built on seventy years of biomechanical mastery.

LUBU smart insole, the AI-powered Movement Intelligence platform

Trusted by Olympic athletes, special forces, and clinical specialists.

Juventus F.C.MLS Innovation LabDefense SOFStanfordUCLACambridgePolitecnico di MilanoIstituto RizzoliUH DrusinskyComplutense
  • Strava tracks where you went.
  • Whoop tracks how you slept.
  • LUBU tells you why your body hurts.
1 in 2

Athletes deal with training pain every season.No one tells them why.

Source: Teixeira et al., 2016 · Int J Sports Phys Ther

What we measure

What the wrist can never see.

From cadence to ground reaction force, lab-grade biomechanics. In every step.

Peak vertical GRFCOP trajectoryStance timeLoading rateFlight timePronation angleImpact asymmetryCadenceStride lengthPush-off powerArch collapseHeel strike varianceForefoot pressureBraking forceContact time+ more

What LUBU sees

What changes when you go beyond motion to forces.

01 · IMBALANCE

See the imbalance before you feel it.

Your body compensates silently. We catch the asymmetry before it turns into pain.

02 · COMEBACK

Pain gone doesn't mean ready.

Pain is the last symptom to appear and the first to leave. Data tells you when your body has actually recovered.

03 · LIMIT

See your limits before you push them.

We measure where your limits are before you reach them. So you can train hard without crossing the line.

04 · TIME

Move like you did 10 years ago.

We track how your movement evolves. The trajectory matters more than any single workout.

Skip the 2027 waitlist.

LUBU Ultra is already shipping to top athletes, performance teams, and clinical specialists. Apply if you don't want to wait.

Since 1953

Three generations of footwear. Now with the AI it always deserved.

Designed in California. Crafted in Italy.

From my grandfather's first workshop in Montebelluna, Italy, seventy years ago, to today. We've made insoles for Olympic medalists, military operators, and patients in chronic pain. We never made a smart insole because the technology wasn't ready. Now it is.

“Montebelluna is to sports footwear what Silicon Valley is to software: a concentration of know-how you cannot replicate.”
LUCA BURATTO · FOUNDER & CEO, LUBU TECHNOLOGIES
Read our full story
1953

Lab-grade precision. Mass-market scale.

The three-layer science.

01

Proprietary Core

Where physics meets intelligence. Our patented hardware captures movement and the forces beneath it. Motion AND kinetics, in real-world settings.

02

Elite Validation

Stanford. UCLA. Cambridge. Istituto Rizzoli. Every biomarker is co-authored with the institutions that wrote the playbook on human movement.

03

Compounding Intelligence

Every step sharpens the model. Every athlete shapes the ceiling. The system gets better the more it is used. That is the definition of a moat.

The Stride · Monthly

One study. One story. One signal.

The monthly field note from LUBU's research team. One peer paper worth your time, one athlete's breakthrough, one signal from the sensor data.

We respect your privacy. Privacy policy →

70 years, one foot

“Three generations of my family built footwear for the world's most demanding feet. Olympic medalists. Soldiers. Patients in pain. We learned that the body talks through the foot. And no one was listening. Now we are.”

LUCA BURATTO · FOUNDER & CEO, LUBU TECHNOLOGIES

Understand your movement before your body breaks.